Moving OX POINT closer to their goal

Charming startup with smart boxes

For some time now, OX Point has been pursuing its goal of building an independent shared network of delivery boxes on the territory of Czechia and plans to penetrate foreign markets as well. OX Point is the only one that manufactures its boxes in Czechia, and their smart functions include, for example, cooling or identity verification.

As a new player on the market, OX Point needed to cover the entire spectrum of marketing communication, from strategy to PR, so almost all agencies of the Near & Dear group participated in this project.

New strategy and facelift

In order for communication to work and everything to fit together, we made it from scratch and prepared a new brand strategy. Among other things, we got rid of the dot from the original name and added a slogan "The shortest way to your package."

Semibold design studio enriched the visual identity with patterns based on the arrow motif and divided the OX symbol in a way that accentuated the arrow without having to include a color transition – which was the main weakness of the original logo.

Website with own photos

Semibold chose to develop the website on the popular Webflow platform, which offers the right balance between performance, accessibility and visual appeal. According to the motto: when you have a unique product, show it off and don't fish for illustration photos in the photo bank, VNV Productions created product photos tailored to individual sub-sites. The content and copy of the website were prepared by Story TLRS in close cooperation with the client.

To spread the word about boxes

Topic PR put together a comprehensive package of PR activities to highlight the unique concept of shared delivery boxes. Cooperation included communicating with journalists and organizing a meeting with them. The director of OX Point, Zdeněk Vacek, thus became one of the most visible faces of the delivery box business in a short period of time. Eventually, the story of OX Point interested the journalists so much that they actively sought opportunities for communication. An incredible amount of 59 articles was published in the period from September to December 2021, among them were publications in, e.g., E15, Euro and Forbes.

What the client says?

“

The Near & Dear group really helped us get the business off the ground. We started together from scratch with the brand strategy, then we adjusted the company's visual style and built the website with partners from Semibold. And finally, we stormed into the media with Topic PR, where the cooperation works long-term and we managed to connect Topic PR to our other ongoing projects within the group. Therefore, we are definitely satisfied and we look forward to further cooperation.

Daniel Fadrný
Marketing & Communications Manager