Long-term cooperation with GROHE: Every drop counts

For a long time, Grohe has been dedicated to sustainability and above all to saving water. That's why the brand decided to connect with us and raise awareness of these activities. We collaborated on three campaigns that explained how to behave sustainably or where drinking water comes from, and we also calculated the water footprint of the Czechs.

Although Czechia isn't affected by acute water shortage and we don't have a set daily limit per person like other countries, the saving of water resources resonates as a topic among the Czechs, thanks to our joint campaigns.

Design studio Semibold took care of the website and calculator design, Story TLRS handled social media and calculator content, and Topic PR handled the distribution of topics across media.

Water Limited and Water Footprint Calculator

The first campaign was a warning about saving water in general, in the media we presented ideas on how to save water resources in ordinary activities. The project was supported by influencer Kovy, who was, besides other things, interviewed by Forbes. Influencer Nicole from Cup of Style joined Kovy in the second campaign (Water Footprint Calculator). They helped to spread the topic of the water footprint as well as interesting results from the calculator and brought new followers to Grohe's Instagram profile, who stayed even after the end of the campaign.

You can still have your own water footprint bill issued here.

Fotografie počítače s otevřeným článkem o šetření vodou

We also managed the community

In Czechia, when you raise the topic of giving up beer or meat, you must be ready for a discussion and have several good arguments in reserve. The followers were really interested in the topic of water footprint and wanted to talk about it. Overall, reactions were mostly positive and a desire to find out more about indirect water consumption prevailed.

The primary goal was to highlight both direct and indirect water consumption. The content of the calculator was prepared by Story TLRS and consulted with experts from the H2Ospodař project, who provided us with the necessary data for the calculations. Colleagues from Make it Run then took care of the functionality of the interactive calculator.

Exceeded expectations

People got the opportunity to learn something new about themselves, share results, compare them with others, and moreover win the latest iPhone, which increased the interest. As a result, a much larger number of people than we originally anticipated got involved, and thus we gathered a lot of interesting data, which Story TLRS used in the next wave of communication on Facebook and Instagram. Topic PR also processed the data into a press release, which was published in 11 forms by newspapers across Czechia.

Snímek sponzorovaného příspěvku, který propaguje používání perlátoru

Snímek diskuze, kde Grohe interaguje s uživateli

Calculator in numbers

996,682 people were reached by our campaign

77 % of website visitors completed the quiz

23 174 contact details

Where does the water come from?

The third campaign was given a poetic name 'Way of Water'. Using an interactive timeline, we brought the public closer to what is hidden along the way to a single glass of drinking water.

And what did the client say?

“

This project brings together experts from different worlds, for whom a sustainable future is a common goal. We really enjoy working with the Near & Dear Group and we greatly appreciate all the professionals involved. Together we can create a better world drop by drop, because every drop counts

Václav Kužílek
Marketing Activation Manager CZ/SK at GROHE